Sunday, October 19, 2008

Technique SEO Which Must Be avoided.

. Sunday, October 19, 2008


Conflict of interest between artistic and concept of marketing versus SEO almost always emerge in every development website. Mostly is easy to looked for its way out, but there is complicated goodly also. Later may even exist perforced by accepted as by our weakness website, so that we require to “ hold the bag” more amount at other matter for the compensation it.

Possible we can hold the bag by copywriting, so that fill our website more amount. Writing the more amount article by link to our website, so that our website get the backlink of more amount. There is also taking short cut with the application of what popular as black-hat SEO. In principle practice this black-hat SEO is permit all way to get the high ranking, generally conducted by “ deceiving” searcher machine, making searcher machine assume website as high valuable and relevant information source, competent to so that get the high ranking.

A lot of perpetrator of business online even which have big scale designedly conduct this practice, causing the website get the high ranking for the keyword of targeted, though in fact fill the relevant website is not at all with the the keyword. Generally it is true pursue the momentary advantage, so “ caught” they have ready to by website other. If your target in have business of online is long-range, avoid this technique. Because though possible succeed, you will only enjoy that efficacy just momentary. Immediately then of searcher machine detect the “ deception” what you conduct, not rely degradation ranking which you get as penalization

Following technique which is often weared. I intentionally hence term in English, because it is very popular. At least this can assist you if we like to research into the online more to deepening it.

Domain Cloaking

Pass by quickly possible you see this technique as very bright idea. Its concept is by making two different version of each website page. If the website page accessed by a ordinary visitor, will be presented by a beautiful page and draw. But if the page website accessed by robot of searcher machine, will be presented by a content which for SEO, possible become very graceless and cannot be understood by ordinary visitor. Become in short this technique pursue the high ranking in SEO fixed give the interesting appearance for ordinary visitor.

Technically capital of the core important is with refer toing program which can detect the visitor, whether ordinary visitor or robot of searcher machine. If detected that paying a visit is robot of searcher machine, will pointing at special page which optimize all hollow. Its problem to the number of perpetrator, now most searcher machine have owned the ability to detect this practice. Nothing like tolerate the success to be enjoyed before “ caught”. So detected by not one page but entire website will be black-list. Not rely cancelation read and made an index to, but page of differ from same website and previously have been made an index to even also will be released. More hard again, the website will never be returned a visit. Become though you realize have “ been caught” and lost time.

Duplicate Content

In develop a website, fill in the form of text from website often become the very serious resistance. If your own non writer, possible you have to throw away the money in gross to pay the writer. If you wish to own the website owning 100 page;yard, hence you have to write as much a novel. If you non Mira W capable to pour its imagination in words, or Hermawan Kartajaya capable to pour its opinion in the form of handing out or book, what you will do?

A lot take the brief road by stealing content of other website to fill his website. Fella Conciousness! Google, Yahoo, and MSN created in America, non in Indonesia or China. Searcher Machine very esteeming of copyrights. This practice very dangerous. Farther, though you do not impinge the copyrights for example because you get the permission from owner website which your its contents take, searcher machine remain to frown upon this practice. Because it is not wish to present the consecution of result of seeking which actually is after visited the contents of equal all.

To guarantee this matter, searcher machine equip with the detection system which sophisticated relative. Among with detect the “ freshness” fill. If robot find the page website which its contents of equal to some found of previously, will be selected by who first own it. The rest will be considered to be a duplicate, its value will be degraded or even [is] not made an index to [is] at all.

Generally searcher machine categorize the duplicate content become 4 group :

· Article with the wide distribution. One article can emerge in a lot of website owning related/relevant topic. Generally writed by one who is true wish its article is publicized by. Some example [of] among other things press release, atikel of concerning certain experience, etc.

· Follow the example of the product for the shop of online. Usually producer of shop online selling its product, taking deskripi product from websitenya, to be presented [in] website of shop of online. Most of all description of product not made an index by searcher machine except presented at producer website. This represent the form of commitmen of searcher machine at wearer. Searcher machine is designed to “ hoping” description product. Nevertheless its effect only just until there, not cause the website of shop of online getting “ penalization” like released from index.

· Duplication of website Page. negative Aimless, sometime happened by the duplication of website page, for example if same information accessed from different page. For example if you own the website page contain the book refresensi entitle the The Linux Book, this topic of its contents about Operating System Linux, writed by David Elboth, published by Prentice Hall. There is possibility of construction website cause the rensensi of the book can access as page differ if you access [it] from list of[is this topic of, writer, or its publisher. Generally this only cause searcher machine only make an index to found first.

· Fill the doubling. Is practice where website page filled with the substance which is taken away by website of other, generally without its owner permission, possible meagrely touch repeat so that look to differ the. Searcher machine own the ability for the detection of. This practice is very dangerous, non merely the page is not made an index to, also cause as a whole website is not made an index and not returned a visit. I suggest not to to take action this though you get the permission from owner website which your its contents take. Its reason just modestly: from where robot of searcher machine know if you get permission?

Hidden Pages

Its Intention is page which optimize make the searcher machine, and only addressed by “ seen” by searcher machine, but “ hidden” from ordinary visitor. Hidden its can be assorted. By making graceless link of visitor eye from homepage go to the such page. If you own it and coincidence not yet got the “ penalization” from searcher machine, immediately throw away. Because only omit the just time problem before searcher machine find it.

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